The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Music Videos
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Service Design / Customer Experience (CX)
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Agency-Initiated & Originated Projects
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Social Post / Real-time Response
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Active Engagement / Call to Action
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Active Engagement / Call to Action
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: UX / UI / Utility / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Integrated Branding Campaign
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Integrated Branding Campaign
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe Category: Craft / Art Direction
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
Friend-vertising
Agency: Colenso BBDO / New Zealand + Spark NZ / Auckland + Good Oil / Auckland + Liquid Studios / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Direct Marketing
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
Sounds Easy
Agency: Yandex / Moscow
Client: Yandex Category: Use of Smart Devices & Voice Assistants
Award:
2021 Creative Use of Data Merit Award
Agency:
Yandex / Moscow
Client:
Yandex
Title:
Self-Isolation Index
Category:
Real-Time
Annual ID:
OS_CU21_025M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IN21_078M
Award:
2021 Branded Entertainment Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Annual ID:
OS_BE21_054M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_148M
Award:
2021 In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_017M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_065M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_084M
Award:
2021 Social Media Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_085M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_017M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_019M
Award:
2021 Creative Use of Data Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Social Media
Annual ID:
OS_CU21_021M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_026M
Award:
2021 Integrated Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_027M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DC21_035M
Award:
2021 Direct Marketing Merit Award
Agency:
dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Craft / Art Direction
Annual ID:
OS_DM21_104M
Award:
2021 Mobile Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_030M
Award:
2021 Direct Marketing Merit Award
Agency:
Colenso BBDO / New Zealand + Spark NZ / Auckland + Good Oil / Auckland + Liquid Studios / Auckland
Client:
Skinny
Title:
Friend-vertising
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_114M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_PR21_079M